John Sills, Managing Partner at The Foundation, A Customer Led Growth Consultancy, Author of the Human Experience, Trustee of Young Enterprise and Board Advisor

In our latest episode we were joined by John Sills, John is a Managing Partner at The Foundation, a customer led growth consultancy, who help their clients explore new perspectives and to reconnect with what customers really value, creating Impact and commercial success.  John is the Author of The Human Experience and, Board Advisor, Trustee of Young Enterprise, John spent many years with global brand HSBC, improving their perception, innovation and knowledge.  

Unlock the Secrets of Customer-Centric Growth

I had the privilege of sitting down with John Sills, Managing Partner at The Foundation – The Customer-Led Growth Consultancy, and author of the acclaimed book The Human Experience: How to Make Life Better for Your Customers and Create a More Successful Organisation.

From exploring the ‘Doorman Fallacy’—a concept popularised by Rory Sutherland—where strategies become overly fixated on cost-saving and efficiency, to discussing why innovation doesn't stem from "Would you recommend this?" surveys, John’s insights are nothing short of transformative.

Key Takeaways from This Episode:

• Simplicity Wins: Learn why clear and straightforward customer journeys are the cornerstone of exceptional experiences.
• Empathy in Action: Discover how reconnecting leadership teams with the daily reality of customers fosters real change.
• The Power of Storytelling: Uncover how stories can inspire teams and ignite a cultural shift toward customer-led success.

"Businesses thrive when they make life better for their customers. Simplicity, empathy, and genuine connection are what truly create lasting loyalty."

If you’re ready to redefine your customer experience strategy and build stronger, more human connections with your audience, this episode is a must-watch!

If you would prefer to watch the full vidoe you can do that here:

Watch the full conversation here: https://youtu.be/tK06U_1Q8O8

Connect with John here (9) John Sills | LinkedIn

The Foundation can be found here The Foundation | The Customer-Led Growth Consultancy

The Book the Human Experience https://amzn.eu/d/hL9qXsf

To learn more about Douglas Jackson Executive Search Firm, here Douglas Jackson: Executive Search Firm

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