Purpose driven Event Tech: Cathy Long, Aposto founder shares her startup story

Welcome to The Penny Podcast, presented by Eva Keogan, founder of Home of Social. In this new episode we are joined by tech entrepreneur Cathy Long, who shares her story about Aposto and how her passion for wanting to make events safer following the Hillsborough disaster has taken her from campaigning at the Premier League to building an event technology platform.

Cathy launched Aposto in March 2020, just as the global pandemic closed down the world, and of course, the events industry. Listen in to find out how she navigated this pivotal moment and how her company has evolved over the last four years into an industry disrupter. Cathy shares her hard won insights about bootstrap marketing, being a female tech founder in a male dominated sector and how to leverage online and in person networking to build your brand.

Listen in for an inspiring story about triumph over adversity and lots more.