Redefining Cold Calling: Ryan Pereus on Human-to-Human Sales Success

Host: Drew McClure
Guest: Ryan Pereus
Role: Founder, Owner, and CEO of Superhuman Prospecting
Topic: Revolutionizing Cold Calling with the H2H (Human-to-Human) Method

Episode Summary

In this episode of Zero to 5000, Drew McClure sits down with Ryan Pereus, the mastermind behind Superhuman Prospecting, a premier cold-calling outsourcing firm, and the creator of the innovative H2H method. Ryan shares his journey from college graduate to founder, exploring how he transformed traditional sales tactics into a trust-based, human-centered approach.

They dive into the nuances of cold calling in the 21st century, balancing assertiveness and authenticity, and the importance of belief transfer in sales. Ryan also discusses how adapting to market conditions, honing methodology, and building a mission-driven business have positioned Superhuman Prospecting as a leader in the B2B space.

Whether you’re an entrepreneur looking to scale or a sales professional eager to refine your skills, this episode offers actionable insights and a fresh perspective on sales and leadership.

Key Takeaways

1. The Human-to-Human Approach (H2H): Sales should prioritize building trust and fostering authentic connections rather than aggressive tactics.
2. Iterative Growth: Starting small, testing ideas, and adapting quickly were instrumental to Superhuman Prospecting’s success.
3. Balancing Assertiveness with Authenticity: Effective salesmanship involves confidently transferring belief in your product while respecting boundaries.
4. Positioning for the Future: Ryan emphasizes the importance of process improvement and market readiness over immediate revenue gains.
5. Overcoming Resistance in Sales: Strategies like tailored questions and structured frameworks can turn initial resistance into productive conversations.

Notable Quotes

• “The purpose of a cold call isn’t to sell the product; it’s to build trust and spark interest.”
• “You don’t have to lie to be the best salesperson. Trust is what drives long-term success.”
• “Position can be more important than revenue—build your process now so you’re ready when the market is.”

• Superhuman Prospecting Website: superhumanprospecting.com
• H2H Methodology and Book: Trust Call: h2hmethod.com
• Purchase Trust Call on Amazon: Amazon - Trust Call
• Ryan Pereus on LinkedIn: LinkedIn - Ryan Pereus