183 \\ 7 Wealth Villains to Avoid: Greg Luken on Building and Keeping Generational Wealth

In this episode, Tiffany sits down with Greg Luken, financial advisor and author of Unleash Your Financial Superpowers, to explore what separates people who build lasting wealth from those who lose it. Greg shares his journey from modest beginnings to leading a firm that helps first-generation wealthy families navigate financial success. They talk about the biggest mistakes business owners and professionals make with money, the seven “wealth villains” that can quietly derail your financial future, and the three superpowers—purpose, plan, and execution—that drive long-term results. Greg also explains why clarity, expert guidance, and choosing the right advisors are critical for protecting your wealth and passing it on to the next generation.

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