Podbean logo
  • Discover
  • Podcast Features
    • Podcast Hosting

      Start your podcast with all the features you need.
    • Podbean AI Podbean AI

      AI-Enhanced Audio Quality and Content Generation.
    • Blog to Podcast

      Repurpose your blog into an engaging podcast.
    • Video to Podcast

      Convert YouTube playlists to podcasts, videos to audios.
  • Monetization
    • Ads Marketplace

      Join Ads Marketplace to earn through podcast sponsorships.
    • PodAds

      Manage your ads with dynamic ad insertion capability.
    • Apple Podcasts Subscriptions Integration

      Monetize with Apple Podcasts Subscriptions via Podbean.
    • Live Streaming

      Earn rewards and recurring income from Fan Club membership.
  • Podbean App
    • Podcast Studio

      Easy-to-use audio recorder app.
    • Podcast App

      The best podcast player & podcast app.
  • Help and Support
    • Help Center

      Get the answers and support you need.
    • Podbean Academy

      Resources and guides to launch, grow, and monetize podcast.
    • Podbean Blog

      Stay updated with the latest podcasting tips and trends.
    • What’s New

      Check out our newest and recently released features!
    • Podcasting Smarter

      Podcast interviews, best practices, and helpful tips.
  • Popular Topics
    • How to Start a Podcast

      The step-by-step guide to start your own podcast.
    • How to Start a Live Podcast

      Create the best live podcast and engage your audience.
    • How to Monetize a Podcast

      Tips on making the decision to monetize your podcast.
    • How to Promote Your Podcast

      The best ways to get more eyes and ears on your podcast.

    • Podcast Advertising 101

      Everything you need to know about podcast advertising.
    • Mobile Podcast Recording Guide

      The ultimate guide to recording a podcast on your phone.
    • How to Use Group Recording

      Steps to set up and use group recording in the Podbean app.
  • All Arts Business Comedy Education
  • Fiction Government Health & Fitness History Kids & Family
  • Leisure Music News Religion & Spirituality Science
  • Society & Culture Sports Technology True Crime TV & Film
  • Live
  • How to Start a Podcast
  • How to Start a Live Podcast
  • How to Monetize a podcast
  • How to Promote Your Podcast
  • How to Use Group Recording
  • Log in
  • Start your podcast for free
  • Podcasting
    • Podcast Features
      • Podcast Hosting

        Start your podcast with all the features you need.
      • Podbean AI Podbean AI

        AI-Enhanced Audio Quality and Content Generation.
      • Blog to Podcast

        Repurpose your blog into an engaging podcast.
      • Video to Podcast

        Convert YouTube playlists to podcasts, videos to audios.
    • Monetization
      • Ads Marketplace

        Join Ads Marketplace to earn through podcast sponsorships.
      • PodAds

        Manage your ads with dynamic ad insertion capability.
      • Apple Podcasts Subscriptions Integration

        Monetize with Apple Podcasts Subscriptions via Podbean.
      • Live Streaming

        Earn rewards and recurring income from Fan Club membership.
    • Podbean App
      • Podcast Studio

        Easy-to-use audio recorder app.
      • Podcast App

        The best podcast player & podcast app.
  • Advertisers
  • Enterprise
  • Pricing
  • Resources
    • Help and Support
      • Help Center

        Get the answers and support you need.
      • Podbean Academy

        Resources and guides to launch, grow, and monetize podcast.
      • Podbean Blog

        Stay updated with the latest podcasting tips and trends.
      • What’s New

        Check out our newest and recently released features!
      • Podcasting Smarter

        Podcast interviews, best practices, and helpful tips.
    • Popular Topics
      • How to Start a Podcast

        The step-by-step guide to start your own podcast.
      • How to Start a Live Podcast

        Create the best live podcast and engage your audience.
      • How to Monetize a Podcast

        Tips on making the decision to monetize your podcast.
      • How to Promote Your Podcast

        The best ways to get more eyes and ears on your podcast.

      • Podcast Advertising 101

        Everything you need to know about podcast advertising.
      • Mobile Podcast Recording Guide

        The ultimate guide to recording a podcast on your phone.
      • How to Use Group Recording

        Steps to set up and use group recording in the Podbean app.
  • Discover
    • Log in
    Sign up free
Business of Apps Podcast

Business of Apps Podcast

Business:Marketing

#226: “User Acquisition in 2025” App Promotion Summit Berlin panel

#226: “User Acquisition in 2025” App Promotion Summit Berlin panel

2025-02-10
Download

Today, we’re excited to feature a panel discussion we hosted at our App Promotion Summit Berlin last December. It focused on a crucial topic for all app marketers: User Acquisition in 2025.

The panel covered a wide range of topics, including optimizing ad channels, the shift from attribution to incrementality, exploring new growth channels, and more.

It was hosted by George Natsvlishvili, Co-Founder at We Up and the panelists were:

  • Şebnem Alpaylı O'Rourke, Senior User Acquisition Manager at Stillfront Group
  • Mark Mukhin, Team Lead App Marketing at AutoScout24
  • Gaurav Bhattacharya, Performance Marketing Lead at Zenjob
  • Alper Taner, Head of Performance at BGNet Mobile
view more

More Episodes

#23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak
2020-06-15 66
#22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB
2020-06-08 71
#21: COVID19 app marketing update - trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer
2020-06-01 48
#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva
2020-05-25 46
#19: App Store Optimization in action with Paul McCallum, Director of Customer Acquisition at Babylon Health [case study]
2020-05-18 66
#18: Full Funnel App Marketing with George Sharpe, founder of Favoured
2020-05-11 61
#17: App marketing on TikTok with Tim Armoo, CEO of FanBytes
2020-05-04 69
#16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie
2020-04-27 59
#15: The art of storytelling for app marketing during COVID-19 pandemic with Faye Liddle-Moore, Commercial Director, Northern Europe at Outbrain
2020-04-20 53
#14: Marketing automation on mobile with Paul H. Müller, CTO & Co-Founder of Adjust
2020-04-13 57
#13: User Acquisition Challenges: from gaming to food delivery, Anh Nguyen Director Of Performance Marketing at Wolt
2020-04-06 74
#12: App growth strategy with Mick Rigby, CEO at Yodel Mobile
2020-03-30 59
#10: B2B marketing for mobile SaaS apps with Philipp Stelzer, Staff Product Manager for GoToMeeting
2020-03-16 66
#9: Mobile app user acquisition with Omri Argaman, CMO of Zoomd
2020-03-09 77
#8: How to get your app noticed in 2020 with Scott Tomkins, SVP at Digital Turbine
2020-03-02 82
#7: The State of Mobile 2020 with Paul Barnes, Managing Director EMEA at App Annie
2020-02-24 60
#6: Influencer Marketing with Jidé Maduako, CEO of Yoke Network
2020-02-17 74
#5: Better app marketing copy with Sandra Wu, Content Marketing Lead at Blinkist
2020-02-10 73
#4: How to drive app installs with SEO with Kate Petrakova, Marketing Lead at Rocket Internet
2020-02-04 79
Ep.#3: ASO and paid search synergy with CEO of App Radar, Thomas Kriebernegg
2020-01-13 82
  • ←
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • →
012345678910111213141516171819

Get this podcast on your
phone, FREE

Download Podbean app on App Store Download Podbean app on Google Play

Create your
podcast in
minutes

  • Full-featured podcast site
  • Unlimited storage and bandwidth
  • Comprehensive podcast stats
  • Distribute to Apple Podcasts, Spotify, and more
  • Make money with your podcast
Get started

It is Free

  • Podcast Services

    • Podcast Features
    • Pricing
    • Enterprise Solution
    • Private Podcast
    • The Podcast App
    • Live Stream
    • Audio Recorder
    • Remote Recording
    • Podbean AI
  •  
    • Create a Podcast
    • Video Podcast
    • Start Podcasting
    • Start Radio Talk Show
    • Create a Podcast for Spotify
    • Education Podcast
    • Church Podcast
    • Get Sermons Online
    • Free Audiobooks

  • MONETIZATION & MORE

    • Podcast Advertising
    • Dynamic Ads Insertion
    • Apple Podcasts Subscriptions
    • AI Podcast Creator
    • Blog to Podcast
    • YouTube to Podcast
    • Submit Your Podcast
    • Switch to Podbean
    • Podbean Plugins

  • KNOWLEDGE BASE

    • How to Start a Podcast
    • How to Start a Live Podcast
    • How to Monetize a Podcast
    • How to Promote Your Podcast
    • Mobile Podcast Recording Guide
    • How to Use Group Recording
    • Podcast Advertising 101

  • Support

    • Support Center
    • What’s New
    • Free Webinars
    • Podcast Events
    • Podbean Academy
    • Podbean Amplified Podcast
    • Badges
    • Resources
    • Developers

  • Podbean

    • About Us
    • Podbean Blog
    • Careers
    • Press and Media
    • Green Initiative
    • Affiliate Program
    • Contact Us
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
  • Consent Preferences
  • Copyright © 2015-2026 Podbean.com