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Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Higher Purpose Marketing Strategy | Service Business Marketing, Values-Driven Marketing, Marketing Strategy

Business:Marketing

11. Stop Talking About Yourself! The Power of Customer-Centered Messaging

11. Stop Talking About Yourself! The Power of Customer-Centered Messaging

2025-04-07
Download

On today’s show, we're chatting about the importance of customer-centered messaging vs. business-centered messaging and how to practically be more customer-centered in your marketing.


Looking for more resources? Ready to work together? Start here:

- For all things podcast, visit https://higherpurposemarketingstrategy.com/

- To get your free video training, 10 Reasons You Aren't Standing Out from Your Competition, visit bit.ly/marketingstandout

- To learn more about our 12-week coaching program, visit bit.ly/beweirdcoach

- Connect with us on LinkedIn at bit.ly/ashleyconwaylinkedin

- Connect with us on Instagram at https://www.instagram.com/beweirdmarketing/

view more

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23. From Blah to Bold: Find Your Brand Personality in 20 Minutes
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22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging
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18. Business Mindset: Lessons from the Fourth Wing
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16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times
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