Managing Partner, Simon Ridpath, and Partner, Richard Davies, are joined by Giles Pocock, VP of Brand Marketing at high-end audio equipment maker Bowers & Wilkins. In this third episode of the second series of Client Conversations, Giles delves into his career journey, the importance of brand partnerships, and how he has steered B&W towards its leading position in a highly competitive global high-performance audio market.
About Giles PocockGiles is a seasoned brand marketing executive, with more than two decades of experience in the media and technology space. He has worked with some of the world’s most prestigious brands – prior to his tenure at B&W, he headed up the entertainment and lifestyle sponsorship team at Nokia and helped to establish Sony Music’s brand partnerships team.
After joining Bowers & Wilkins in 2022, Giles helped to secure a series of impressive brand partnerships with global icons including David Beckham, Aston Martin, and the James Bond franchise. He has also been instrumental to maintaining the brand’s relationship with Abbey Road Studios, which dates back 40 years, and is responsible for all brand and marketing output.
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