From Athlete to Entrepreneur: Aaron Hines’ Fitness Journey

Summary

In this episode of BizBlend, we explore the inspiring journey of Aaron Hines, known as the “Mayor of Fitness” in Brentwood. Aaron shares his evolution from a collegiate football player to a successful personal trainer and founder of Premier Performance Training. He discusses the challenges and triumphs of building a fitness business, his unique approach to training individuals over 45, and the differences between training elite athletes and everyday individuals. Aaron also provides valuable insights into maintaining a balance between his professional and personal life.

About the Guest

Aaron Hines is a three-time best-selling author, accomplished personal trainer, and founder of Premier Performance Training. Known as the “Mayor of Fitness” in Brentwood, Aaron has a rich background in fitness and sports performance. He has trained elite athletes, including NFL Hall of Famer Bruce Matthews and PGA pro Brandt Snedeker. Aaron specializes in helping individuals over 45 live pain-free and healthier lives through personalized fitness programs.

Key Takeaways

1. Passion for Fitness: Aaron’s journey began in high school, where he discovered his passion for fitness through a teammate’s bodybuilder father.
2. Career Evolution: From collegiate football to corporate wellness and orthopedic training, Aaron’s diverse experiences shaped his fitness philosophy.
3. Building a Business: Aaron faced challenges in narrowing down his target audience and eventually focused on adults over 45, leading to a thriving business.
4. Training Philosophy: Emphasizing community and personalized training, Aaron helps clients overcome intimidation and sustain their fitness journeys.
5. Elite vs. Everyday Training: Aaron highlights the differences in training elite athletes, focusing on longevity and mobility, compared to everyday individuals.