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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
On this episode of the Business of Betting podcast, Jason is joined by Manuel Stan, CEO of Catena Media.
Hear them discuss:
01:01 - Manuel’s journey to Las Vegas and what it’s like calling it home
03:07 - An overview of what Catena Media does and its role in the sports betting ecosystem
04:03 - How shifts in the U.S. market are impacting Catena Media’s business
07:21 - How affiliates are evolving and why engagement is becoming more important
08:00 - Why Catena Media doesn’t operate its own sportsbook
09:31 - The challenges of being a publicly listed company
12:28 - Catena Media’s turnaround strategy under Manuel’s leadership
13:30 - Why Catena Media pulled back from a joint AI initiative
15:20 - The long-term viability of CPA models in the U.S. market
16:49 - Jason’s take on affiliates and their role in customer acquisition
20:38 - The balance between product quality and marketing investment
⚡️ Follow BoB on Twitter/X
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⚡️ Apply to be a guest here
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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.
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