Pricing Strategies for Success: How I Managed £500m of Sales #66

In this week's episode we delve into the dynamic world of business pricing strategies. As a finance director and chartered accountant with extensive experience managing a 500 million-pound revenue, Claire sheds light on the intricacies of pricing and its impact on company growth.

Claire unpacks five essential insights into setting the right price, including the importance of customer segmentation, the fallacy of sticking to cost-based pricing, and the need for an adaptive pricing system.

The conversation also touches on how businesses can protect their profitability while maintaining customer satisfaction, showcasing real-world examples and offering advice tailored for business owners looking to refine their pricing tactics.

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ABOUT THE HOST:

Claire Hancott through Profit Cash Growth helps 6 & 7 figure business owners to increase their profit, improve their cashflow and grow their business using their numbers.

As a finance director & chartered management accountant, Claire has nearly 20 years’ experience in finance and running businesses of her own. This gives her a unique insight into the information and support business owners need to grow a financially successful business.

Claire passionately believes that every business should be run by the numbers because the numbers in your business are telling you a story about what is and isn’t working and where your opportunities lie. Claire’s mission is to provide insightful management accounts, reports and advice to business owners and support them to make smarter decisions. 

 

*The content of this podcast is for entertainment purposes only and does not constitute professional advice.