Beyond Game Day: Brooke Lieberwitz on Big Venue Hospitality in the Bay

Ever wonder what it takes to run the massive food and beverage program at a venue like San Francisco's Chase Center? This week on The Reluctant Somm, we sit down with Bay Area native Brooke Lieberwitz, the powerhouse who oversaw it all. From her early days in the local scene to managing beverage programs at Oracle Park and the Exploratorium, Brooke shares her journey navigating the high-pressure world of large-scale hospitality. We delve into the intricate dance of managing huge teams and countless moving parts, highlighting her remarkable ability to maintain calm and focus amidst the energy of thousands of fans. Brooke is now bringing her expertise to Intuit, running their food and beverage program.

Beyond the scale of her previous roles, Brooke also reveals the thoughtful curation behind the Chase Center's wine program, a refreshing commitment to featuring smaller, often local producers – a truly unique approach for such a major venue. Join us for an insightful conversation that explores the challenges and rewards of bringing a personal touch to a grand stage, offering a behind-the-scenes look at the dedication it takes to pour the perfect glass, no matter the size of the crowd.

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