Here in the Bay Area, particularly Silicon Valley and San Francisco, we have seen one of the greatest concentrations of business startups the world has ever known. Aside from very smart young people working for them, what else do they have in common? Why is it that some succeed beyond all expectations and others fade away? Why do we see so many serial entrepreneurs? People without MBAs, that are able to take an idea, build a business, scale it and deliver remarkable results. What is the secret sauce? David Kidder is one of those serial entrepreneurs. But he also set about to find out what makes other entrepreneurs tick. What are the startup secrets? So he put together The Startup Playbook: Secrets of the Fastest-Growing Startups from their Founding Entrepreneurs. My conversation with David Kidder: