For the last several episodes we have discussed the importance of Growing your Revenues.
Here are some questions to discuss with your Management Team:
- Could we replicate our business in another city or even another culture and have it work just as well?
- What other products or services would our most loyal customers buy from us?
- What would have to change in our company for it to handle 10 times the number of customers?
- Could we reach a new customer group if we opened up a new channel (e.g., telephone sales, e-commerce-enabled website)?
- Could we more profitably serve smaller customers by making use of a self-serve model?
- Could we license our product or service for others to use in return for a royalty?
- If someone handed us a check for $10 million with the only stipulation being we had to use it to grow our company as quickly as possible, what would you invest the money in?