Health:Fitness & Nutrition
It's All About Food - Michael Farrell, Lisa McComsey & Amy Cramer - 03/18/14
Michael Farrell joined the Department of Natural Resources in 2004. His educational background includes a BS from Hamilton College in economics/environmental studies and an MPS in forest and natural resource management from SUNY-College of Environmental Science and Forestry. He currently serves as Director of the Uihlein Forest- Cornell`s Sugar Maple Research & Extension Field Station in Lake Placid, NY.
Part II: Lisa McComsey and Amy Cramer, The Vegan Cheat Sheet
Amy Cramer: Following a five-year stint as a marketing executive at People magazine (1989–1994), co-author Amy Cramer founded a fitness-based direct-marketing company, Highpoint Communications, which she sold in 1998. When she and her husband converted to veganism in 2007 to combat Ken’s chronically high cholesterol, Amy retreated to her favorite room in the house—the kitchen—to drum up some tasty recipes.
Already an accomplished gourmet chef whose lasagna and meatballs could make Mario Batali weep with joy, she took on the new challenge with gusto and imagination: There would be no cardboard-tasting food in this household. Soon, no one missed her famous paella or steak au poivre, as she conjured up dozens of new recipes that even her meat-eating friends savored—and began requesting.
It was just a matter of time before her next entrepreneurial venture was born—the Cleveland-based Dinners Done Now. As owner and head chef, Amy prepared weekly vegan meals for more than 300 clients, among them the Esselstyn family (Rip Esselstyn is author of the vegan bestseller, The Engine 2 Diet; his father, Caldwell B. Esselstyn, Jr., M.D., penned Prevent and Reverse Heart Disease and wrote the forward to The Vegan Cheat Sheet).
After moving to Boulder, Colorado, in July 2011, she founded Vegan Eats, which produces a line of grab-and‑go vegan meals for supermarket chains—and will soon be available for consumer purchase online.
Amy has taught private vegan classes throughout Ohio, and in New York City and Westchester County, New York, and has been a guest lecturer at Bronx Community College. She also offers one‑on‑one vegan coaching to those who need more guidance and handholding. Whole Foods Market frequently invites her as a guest instructor. A rising vegan culinary celebrity, Amy is frequently cited in food and health blogs and has been touted in the local press. She lives with her husband and three children—Cai, Liv, and Cam—in Boulder.
Lisa McComsey: An award-winning copywriter, co-author Lisa McComsey graduated from Bucknell University with an art history degree and has worked on staff and as a freelance copywriter for a variety of publications, includingVogue, People, Life, Real Simple, Vanity Fair, Bon Appétit,GQ, House & Garden, Brides, Condé Nast Traveler, InStyle, the New York Times, and Every Day with Rachael Ray. She currently serves as copy director for Allure magazine. Lisa co‑owned a marketing company for seven years before venturing off on her own as a freelance writer and marketing consultant in early 2010.
A two-time recipient of the Time Inc. President’s Award for Outstanding Achievement, Lisa is also an award-winning Toastmasters speaker. She cultivated a love for rice and beans while living in Costa Rica and Baja, Mexico, during a three-year volunteer teaching stint—giving her a taste of what was to come when she decided to go vegan in 2009.
An avid bicyclist and runner, Lisa has completed twenty-five marathons (five of them plant powered), several century rides, and a handful of triathlons. After growing up at the Jersey Shore and vowing “never to go back” once graduated from high school, Lisa returned to her roots and happily resides a few miles from the ocean.
It is Free