Business:Management & Marketing
Adam Grant - Are You Getting Full Use of Your Website?
Adam Grant of Alpert, Barr & Grant offers tips to get the most out of your website.
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Bill: Are you getting full usage from your website? We asked expert Adam Grant.
Adam: If the only thing you're doing is following your marketing professional's direction of having as much traffic driven to your website as possible, then you're using your website for only a fraction of what it should be used for. It's not just there to provide information, it can be used to attain information from people who come to your website. Whether it's through merely using Google Analytics, or there's other software out there that can readily analyze what type of device people are on, what pages they really look at, how long they're there. You can maximize your site to improve it's ability to get the information and you can target your marketing to specific geographic areas, or if people are spending a lot of time, for example, looking at your business litigation, target those areas because those are the most popular.
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