Think about advertising for new cars. Better yet, think about looking at a new car in the showroom. That experience is all about possibilities and dreams. It’s about what that car can do for you, not just where it will take you geographically, but where it will take you emotionally.
From the days of Mad Men, right up to today, that’s what the car dream has always been about. But usually, like the real disconnect between dreams and life, the car takes on a life of its own. It's often far removed from the ad or the showroom fantasy.