In this Great Managers® MasterClass, Leadership and People Management expert Sandra Wood discusses Leadership Brand, why its important and how to develop a strong brand as a leader.
Leadership brand is how
you’re known as a leader. It’s how people perceive the value you bring to your
role.
Your leadership brand conveys your identity and it’s about your
distinctiveness as a leader so that’s what sets you apart from others. It
communicates the value that you offer as a leader. And if you’ve got the wrong
leadership brand for the position you have or the position you want, then
you’re not having the impact you could be.
So a strong personal leadership
brand allows all that’s powerful and effective about your leadership to become
known to your colleagues allows you to
generate maximum value and get the results that you want.
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