Doug Wilder - Overcoming Obstacles to Your Success

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Transcript: 

Bill: What are some frequent obstacles that business owners or people run into as they try to plan their success?

Doug: Well, usually when they start off with a plan, they jump right into, "alright, here's what I need to do, steps one, two, and three." And that's probably better than no plan, but I recommend they start with why. There's a book out by Simon Sinek, Start With Why. What happens is, when they start with why, then they start to get a bigger picture of why are they doing this, what's their purpose, what is their reason to be, whatever you want to call it, but the bigger picture that drives them. Because if they can understand that, put it into words, and the fewer, the bolder the words possible, the stronger that statement will be. And then, when they have that, then offer it not only to their employees, but to their clients, to their banker, to everybody out there that they might want to influence. If they start with why, put the why first, then everything else starts to make sense. 

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