#028: 10 Problems Dentists Face With Social Media
Social media can be confusing; in this episode, Tyson talks about the 10 problems that a dentist can encounter when using social media.
·Quote for the day is “A dream does not become a reality thru magic, it takes sweat, determination and hard work.”
o Using too many platforms
o Using social media as an advertising outlet
o Using poor content
o Failure to post regularly
o Too much or too little personality
o Using technical lingo
o Failure to understand the tone and text of the environment
o Failure to respond to your audience
o Not tracking and analyzing results
o Failure to use platforms appropriately
·Focus on one social media site that you are comfortable and be active on it before moving on to another.
·Social media should be used to socialize with your patients not simply to sell to them.
·Post photos, videos, and other visuals that are attractive to your patients.
·Stick to to your posting schedule.
·Don’t client your audience by posting about politics or religion.
·Don’t be technical. Speak in a way that your audience can understand.
·Response and engage with your customers.
Here’s the link to Google Analytics.
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