Colleen McKenna is the Principal at Intero Advisory. Intero Advisory helps individuals and companies better navigate LinkedIn for business development, recruiting and brand awareness. The accomplish this through 1:1, small and large group coaching, training and consulting.
1) Why should CEOs care about LinkedIn?
2) In your blogs you spend a lot of time focused on profiles, why is that?
3) What's the best way to sell or create business opportunities on LinkedIn?