* Zola Jesus, Nneka, True and Verveine at m4music in Zurich *

Since 1998, m4music festival takes place every March here in Switzerland: two days in Zurich and one day in the chosen city in the French part.

The festival is organized by Migros Pour-cent and even though it features many concerts on the four stages in impressive Schiffbau complex, it is not the typical music festival.

M4music festival is more like the type of the cultural platform where artists, industry experts and cultural institution with strong focus on the young artists meet and exchange ideas, experiences and vision of the future. There are several ways this festival makes this happen: by offering interesting panel discussions and workshops, conferences on latest hot issues in music business, competition for the next generation of musicians (Demotape Clinic) and simply the chance to meet many local, national and international people at the venue, just hanging around, talking, sharing their opinions and knowledge.

I was visiting this festival for many years now, but only start reviewing it last few years.
But every year, I keep on coming back to it, not only because its convenient location (here in Zürich), but mostly because every year I discover new band(s), have a chance to interview interesting female artists/bands, meet great people (from music and non music industry) and see again some local people that I rarely find time to catch up during the year and with our busy schedules.

And of course for the Gimme A Beat this year, like every other year, I managed to catch several, very talented artists, from different genres, for interviews.

On Friday, I’ve sat down with Zola Jesus, American female artist with phenomenal voice, few hours before her mesmerizing, haunting gig.
On Saturday, I've interviewed few more artists.. I started an interview session with amazing Nneka, that I was very excited to see again, first for an itw and later on afro-beating the main stage. 4 years after I've interviewed her last time, we revisited experiences that happened in the meantime, life wise and music wise. It was a busy day so I've also had a chance to interview more artists: Daniela from very talented swiss duo True (another member of the duo, Rico was stuck on the road and couldn't join), band that channels 80's music with the fresh, bubbly futuristic approach and Verveine, electronic swiss artist behind the solo project, that also closed the festival with her out-of-this-world, intergalactic gig.
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Tune it tonight to Gimme A Beat (18.05.2015) to hear my impressions of the m4music festival and gigs I've seen .. as well as all the interviews and the music of the artists that I’ve interviewed

Zola Jesus, Nneka, True and Verveine at m4music in Zurich

with playlist and click-to-play playlist

from 22:00 - 00:00 on:
webradio lora

featuring:
gimme a beat youtube playlist

Kisses, Babymonster
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for the info about old shows please go to previous entries