Business:Management & Marketing
Why Are More Americans Drinking Tea These Days? | National Hot Tea Month
Article of the Week: Health Benefits of Tea? Here’s What the Evidence Says (New York Times)
For More Information About Tetley and National Hot Tea Month: HTTP://WWW.TETLEYUSA.COM/
On this Episode:
In the U.S. it seems like we run on caffeine, and interestingly enough, American millennials are actually drinking as much tea as they are coffee according to a recent study. In fact, on any given day over one half of the American population drinks tea. Why is tea trending upwards in the U.S.?
If anyone knows, it’s Sebastian Michaelis, a Master Tea Blender with an extremely refined palate, and the man who makes his living by drinking tea. Sebastian alone has sampled more than 250,000 blends of tea throughout his career. Who knew there was so much involved in tasting and drinking tea? Within 15 seconds, he can determine the exact quality and characteristics of thousands of different tea varieties. Sebastians’s job is to taste the teas and blend them together to make them recognizably Tetley.
On this episode of Business, Life, and Coffee, Sebastian Michaelis, a Renowned Tea Sommelier will be discussing his unique career and the science behind his work. He will also be divulging what it takes to make a perfect cup of tea, including a live demonstration of his tea brewing technique. Sebastian is available to share his theories on why tea is catching up with coffee in the U.S., and to update you on the various new forms of tea such as herbal infusion teas. Tea is the second most consumed beverage in the world after water, and has a long history around the world.
About Sebastian Michaelis:
Sebastian is a professional tea taster, buyer and blender at Tata Global Beverages, managing the global group’s African buying and sustainable sourcing program. He coordinates the company’s mission to source 100% Rainforest Alliance tea for the Tetley brand by 2016, working closely with charities and organizations to train and support several hundred producers on sustainable and ethical production. Sebastian is a Master Blender who can determine a tea from thousands of varieties in seconds. Sebastian is one of 10 tea blenders at Britain’s largest tea manufacturer.
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