APQC CEO Carla O’Dell talked with Dr. John Medina as part of the “Big Thinkers, Big Ideas” interview series. Medina, a developmental biologist and neuroscientist, has a lifelong fascination with how the mind reacts to and organizes information. He is the author of the New York Times bestseller "Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School" — a provocative book that takes on the way our schools and work environments are designed. He will be keynoting in April at APQC’s Annual Knowledge Management Conference in Houston. Medina conversed with O’Dell about brain rules for KM, and what he and other neuroscientists have learned about how the brain functions that will help us use our brains better when we are working.