What happens when you can't skip YouTube ads! Ahhhh! We loved counting down 5-4-3-2-1-SKIP every time we get interrupted with a YouTube ad, and now their new 6 second ad product is non-skippable. As a marketer, you NEED to create content that is quick but also very entertaining and engaging. This interruption can cause a consumer to get annoyed and actually start to hate your brand, not what you want. Entertaining advertising? Great content? They may love the quick video and click out. That's exactly what you want.
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