Because 90% of the world operates under a world view known as honor and shame, it is critical for missionaries and their home churches to gain an understanding of how they may be able to adapt for the sake of the gospel.
Facilitating the Mission offers this introductory podcast on the topic, but we also mentioned these excellent resources because we hope you'll dig in deeper.
The 3D Gospel: Ministry in Guilt, Shame, and Fear Cultures by Jayson Georges
Honor and Shame Website
Jackson Wu on Patheos
The Global Gospel: Achieving Missional Impact in Our Multicultural World
by Werner Mischk