Emotions Vs. Effective Altruism in Fundraising with Wendy Dyer

Wendy Dyer has SIZZLE and has enjoyed helping hundreds of nonprofits over the last 22 years find theirs. She has helped pump millions of dollars into the economy – expanding programs and building schools, health centers and cultural places - bringing opportunity to thousands of people. A frequent presenter and trainer, Wendy encourages agencies to find their “sizzle” and embrace her mantra, “People are giving money away, anyway, might as well be to you.”.  

On today's show, Wendy talks about the art and science of using emotions in fundraising appeals and how the movement of effective altruism might be changing the game.  

Peter Singer TED Talk

GiveWell's List of Top CharitiesFeel Good School of PhilanthropyThe Most Good You Can Do
Catch up with Wendy at http://www.wendydyer.com/. 

You can find 501Crossroads on Facebook at www.facebook.com/501crossroads.   

Get LinkedIn with Natalie Jablonski at https://www.linkedin.com/in/nataliejablonski  
Get LinkedIn with Marjorie Moore at https://www.linkedin.com/in/marjorie-moore-6596901