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Con Licencia Para Vender

Con Licencia Para Vender

Business

#86 - Cómo competir con un producto nuevo y resolver la inacción de un cliente

#86 - Cómo competir con un producto nuevo y resolver la inacción de un cliente

2016-06-30
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En este programa respondo una pregunta de Pablo, quien necesita vender un producto innovador que sus clientes no conocen bien. El principal problema es que, adicionalmente, compite con la alternativa de "no hacer nada" y seguir tal como está. La respuesta tiene varias partes, comenzando por reconocer la necesidad de educar al cliente antes de la venta; de otra forma, no comprará.
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