APQC research has shown that one of the biggest mistakes that KM programs make is not identifying and systematically addressing the obstacles that block employees from contributing, accessing, and reusing knowledge. The research has found the first step in developing an effective KM change management strategy is recognizing those barriers. In 2013, APQC partnered with its KM advanced workshop to identify ten barriers to enterprise knowledge sharing. Over a series of KM podcasts, all ten of these barriers will be addressed. On this podcast, APQC executive director Cindy Hubert and KM research program manager Lauren Trees address the barrier of sponsorship.