Pricing conversations often occur far too late in the product development process. But if you want to create more profitable products and product portfolios, it’s important to incorporate pricing concepts from the outset. Pragmatic Marketing instructor Mark Stiving discusses why pricing conversations should be more than an afterthought when you launch a new product. He also discusses the role pricing plays when customers decide between your product and a competitor’s and why the question “is it worth it” is all about product differentiation.
If you’d like to learn more about practical strategies for optimizing revenue, check out our Price course.
Thank you for listing to Pragmatic Live! We want to provide you with the content you need in a convenient format to help you create and market products that drive revenue. If you complete our short survey, and provide your honest, unfiltered feedback, it will help us do just that. Take survey »