Learn It Live It Give It with Jairek Robbins
Health:Self-Help
If you don’t know my story, I’ve worked for about 6 ½ years from one of the world’s leading coaching companies. Within that company I’ve learned a lot of skills and information. Eventually I reached a point where I wanted to try it on my own, so I left the company back in 2008. When I made that transition, like most coaches starting out, I found it was a little bit tricky trying to get my first few clients.
After 6 ½ years of working in the best coaching companies, I had 250 hours of training and took hundreds of calls. I had a mentor who was constantly listening in on my calls and helping me do better.
There were times when I was amazing, but there were also times were I kind of slumped. With all that practice, I decided to open my own coaching practice. I think there’s way too many people today who decides to call themselves a coach and they are 22 years old, just out of school and like “I’m a coach, let’s do this!”
I want to give you 2 important distinctions that a good friend of mine, Topher Morrison, gave me. He works for Key Person of Influence here at Tampa, FL and runs a growth accelerator for businesses and has partnerships all over the world. He came in to our Performance Coach University training program where we were teaching our trained coaches how to market and grow their business. While he was there, he taught us 2 really important points and what I realized was that these were the things that I had done back then to grow my business from 2 to 3 clients a month and rolling to 20 clients in a day, all the way to 52 1-on-1 coaching clients a month (way too many clients!).
Finding the NICHE
3 ways you can market:
WIDE to NARROW: Market to a wide audience with a very specific topic – help anyone with a specific thing –losing belly fat for example.
NARROW to WIDE: Help one type of person to do array of things.
NARROW to NARROW (BEST OPTION!): Help one specific group to do this one thing and be the best in the world at it. In the beginning it can be very scary. The truth is the better and more refined you get in the process, the quicker you will get more clients.
The next major lesson I learned early on in my business was about partnerships. Luckily I found a partner early on who helped me grow my business tremendously. However, at the time I didn't know these 3 criteria that especially make partnerships successful, which could have saved me a lot of time, money and energy with other not so great partners down the road.
3 Criteria For A Great Business Partnership
There are three components to a great partnership: product, great brand and great distribution.
Product: a product must be scalable and creates raving fans – they love it!
Brand: brand reputation must be rock solid. People trust it, refer others, and keep coming back.
Distribution: Reach and platform are key to connecting with prospective customers with your product/service.
The key is that one of you have at least 2 out of the 3 and the other has at least 1 (or 2) to compliment each other, so that when combined you have all 3 components to a great partnership.
My first business partner had great distribution (she was holding events for women starting their own businesses), she also had a great brand (people trusted her). When we partnered, I had an excellent product they needed (coaching focused on mindset, achieving goals, accountability). I also had a great reputation as I was still building my brand. Together we had all three components and this made a high mutually beneficial partnership that helped us grow both of our companies.
That's all for today. Hope you're able to grow your own business from some of these great business lessons.
To your success,
Jairek Robbins
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