Gunnar Gundersen - How to Manage Your Intellectual Property (C0318)

Gunnar Gundersen is in the business of intellectual-property protection, consulting, and litigation, and is going to talk
about how to manage intellectual property to maximize your business's value.

Questions Discussed: 

1. What is intellectual property?
2. How can intellectual property create value for my company?
3. Do I have intellectual property? And why should I care about managing it?