How Marketing and Communications Foster the Patient Provider Relationships and Improve Outcomes
Arminda Figueroa, President & Founder of Latin2Latin Marketing + Communications, LLC, an award winning agency, where they connect brands, talent, businesses, communities, government and media partners to create winning solutions joins eHealth Radio and the Health Care and Health Marketing Channels.
A true maverick, Arminda "Mindy" Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America.
Prior to launching L2L, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children's TV series, Maya & Miguel, the #1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch.
Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. A native of San Juan, Figueroa has received numerous recognitions from various community and professional organizations including: 2012 The Boys & Girls Clubs of Broward County - 100 Outstanding Women of Broward; the 2011 Greater Fort Lauderdale Chamber of Commerce “Small Business Person of the Year” and the “2011 Established Small Business of the Year Winner”.
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