S04E06 - Web Analytics with Andy Elliott (Google) and Calvin French-Owen (Segment)
Topic
The What, Why and How of Web Analytics
Summary
Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.
Panelists
Calvin French-Owen @calvinfo http://calv.info
Andy Elliott https://www.linkedin.com/in/andrewwelliott
Host
Ray Shan @rayshan https://shan.io
Links
Segment
https://segment.com/
Google Analytics
https://www.google.com/analytics/#?modal_active=none
Mixpanel pushing for meaningful metrics beyond pageviews
http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/
Adobe Analytics (Omniture)
http://www.adobe.com/marketing-cloud/web-analytics.html
Amplitude
https://amplitude.com/
Customer.io
https://customer.io/
Amazon Redshift
https://aws.amazon.com/redshift/
Google BigQuery
https://cloud.google.com/bigquery/
Automated instrumentation
Google Analytics autotrack
https://github.com/googleanalytics/autotrack
Heap
https://heapanalytics.com
Coverage on “data lake”
https://martinfowler.com/bliki/DataLake.html
http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html
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