ODESHI 019 - Creating Sustainable Business Relationships In Africa with Catherine Lückhoff of HQ Africa
Meet Catherine Lückhoff, the founder and CEO of the highly successful HQAfrica, a strategy and business development consultancy which helps companies launch and expand their business in Sub-Saharan African. With years of experience in the industry, HQAfrica aids companies going into the M-Commerce, mobile, music, and data industries launch and grow their business in Africa through localization and strategic business and development practices, which drive revenue and promote lasting relationships in the market. Prior to founding HQAfrica, Catherine solidified her status as an entrepreneur to watch with her first start-up, Mango-OMC, which holds the title as one of South Africa’s leading integrated PR communication agencies. After seven years of working in the trenches and giving her all to Mango-OMC, Catherine sold her shares in the company, and embarked on a new business opportunity with Bozza. After a successful run at Bozza, she decided to take a sabbatical leave to understand how the start-up ecosystems in various parts of the world work, and how best to apply the different strategies and platforms to the African market, and the rest, as they say, is history.
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