Business:Marketing
Some of the points Matt will be covering with Terry Flaherty and Kerry Cunningam of SiriusDecisions will include:
- Why did SiriusDecisions update the demand waterfall?
- What's a Demand Unit and why does it matter?
- What's a Demand Map and what value does it deliver?
- What are the major changes/differences that Sirius introduced in this version of the waterfall?
- What has the reaction been to the new waterfall?
- What are some of the major things to consider when implementing the Demand Unit waterfall?
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