ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray

Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy.

Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts.

In this broadcast, Kyle Gray and I talk about:

• How Kyle got started with content marketing
• Understanding the true purpose of content marketing
• How to develop a content marketing strategy
• The importance of having a mission for your content
• Should you include personal stories in your content?
• Why targeting core problems is crucial in content marketing
• Is it possible to niche down too much or go too broad with your content?
• How to utilize your customers when making decisions about your content
• Why creating a style guide is critical

How to connect with Kyle Gray Online:

• Kyle’s Book
• Kyle on LinkedIn
• @kylethegray

Click to Tweet:

You shouldn t just see content marketing, or a blog post that you create, as a landing page. – @kylethegray

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray appeared first on Tom Morkes.