Business:Management & Marketing
Dave Christensen - Chief Product & Technology Officer at FMG Suite
The old ways of marketing are dying out, because in today's world where something interesting exists around every corner, consumer expectations have changed drastically. That's why Dave Christensen (and Agency Revolution) believe so strongly in marketing that constantly delivers valuable content to the audience you want. Together Dave Christensen and Michael Jans discuss what makes really great content marketing, and how it really is the most respectful way to advertise. They also discuss the fact that not everyone running an agency or brokerage is equipped to write blog posts, create interesting graphics, or videos – and how AttractTM, the powerful suite of tools he created with Agency Revolution, will help insurance agents & brokers overcome the barriers of content creation and distribution.
Learn more about AttractTM here
What are other agents & brokers doing to thrive? What are the biggest trends affecting the retail insurance agent & broker? What are the most important strategies and tactics you need to grow faster? Find out here in the Connected Insurance Podcast, where Michael Jans discusses the biggest issues affecting the independent insurance agent and broker with the industries leading figures.
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