Estimating the Size of the App Economy with Morgan Reed

How important – how big and growing – is the App Economy? It’s not just the economic value, estimated at nearly $150B a year. The App Economy has added some 110K software jobs to the U.S. workforce, with 83 percent of those located outside of Silicon Valley.

But how will this growth continue? How can the app economy extend beyond social media and games? How will it balance a reliance on Big and personal data with increasing calls to protect individual privacy? And what about the promise of artificial intelligence and the peril of cyber security?

Morgan Reed is President of ACT/The App Association, which represents more than 5,000 app companies and information technology firms in the mobile economy. The organization advocates for an environment that inspires and rewards innovation while providing resources to help its members leverage their intellectual assets to raise capital, create jobs, and continue innovating

Morgan – and the App Association – sit at the intersection of just about everything interesting that’s happening in the tech and business world today – mobile, cloud, data… and as Morgan points out, given new technologies like AI and the Internet of Things, it’s all only going to speed up exponentially from here.