How the Right Data Analytics Will Improve Your Health System’s Bottom Line and Your Patients’ Choices
Russ Cobb, President and GM of Blackbaud Healthcare Solutions, providing unparalleled data analytics and solutions for healthcare systems such as hospitals and their foundations joins eHealth Radio and the Health Care and News Channels.
Listen to interview with host Eric Michaels & guest Russ Cobb discuss the following:
As the President and GM of Blackbaud Healthcare, Russ Cobb oversees the overall business strategy and company sales, healthcare marketing and partner ecosystem development. His team includes the sales and marketing of cloud-based and on premise solutions specifically beneficial for the healthcare market. Focusing on healthcare executives and facility’s philanthropic foundations, Blackbaud offers solutions that allow these entities to increase revenue, reduce costs and enhance and increase constituent relationships.
Prior to joining Blackbaud, Russ was in various executive marketing roles at Allscripts Healthcare Solutions, including Vice President of global marketing & communications. He also held marketing, sales and professional services roles with Siemens Healthcare and with IBM where he was part of the Websphere Business Integration team. With vast experience in sales, marketing and management, he brings a wealth of healthcare market knowledge and forward thinking solutions.
Russ has a Master of Business Administration degree from the UNC Kenan-Flagler Business School, as well as a Bachelor of Arts in Business Administration from the University of North Carolina at Chapel Hill.
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