Why They Buy: Understanding Customer Behavior at Farmers’ Markets| Geography of the Congressional Agriculture Committees

Farmers are feeling pressure to take more strategic approaches to their marketing. If not, they risk plateauing or, in some cases, declining sales. In this month’s KEP, Christopher Wayne from GrowNYC, shares a few of FARMroots high-impact strategies to help farmers get the most value from farmers’ markets. The second article in this month’s issue looks at the geographical make-up of the Senate and House ag committees that will take the lead in writing the 2018 Farm Bill.