Business:Management & Marketing
Facebook Changes - Don't Panic
Join Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook.
If you are not aware, on Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content from friends and family members and less from publishers and businesses. We can expect Facebook to almost completely stop showing posts from brands, news outlets, and businesses.
It will be painful but you do have options. Essentially, in order for your content to be seen by your fans, you will need to be more human, more responsive, more interactive, and engaging. And yes, you will need to advertise.
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