“Whether you know it or not, you are a media company.” This was the second installment in the series over the course of the year and a future course for entrepreneurs and business owners. During this chat, Gresham Harkless spoke about the two most important things to keep in mind "before you get started" with your marketing--your target market and your goals.
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- Focus on your target market and your goals
- Example Avatars
- Introduction to Kerry
- How to develop your avatars
- Keep in mind that it’s always evolving - it’s like market research
- Examples of goals
- E-commerce: Want to generate sales without having to answer questions (process driven)
- Generate leads and opportunities: A sales team or sale manager might follow up (e.g. a free offer)
- Drive traffic: Has resources: A wealth of information (e.g. a blog)
- Authority Positioning: Increase the likelihood that someone would want to hire them (e.g. a consultant)
- Hybrid - might be a combination