How do you iterate your way to product market fit without scaring your investors? And what are the best practices as your company grows to multiple locations, or your team is spread across several sites? Tom Adeyoola, CEO and Founder of fashion technology company Metail, has grown his startup to over 100 people, raised $20million in strategic investment and had offices in both London and Cambridge from day one. He joins Vicky Brock to share the very deliberate people management processes he has evolved to develop his teams and combat any feeling of us and them. He also talks about how Metail looked beyond domestic markets and use the concept of 10x improvements to ensure that the products they bring to market are positioned in a way that will deliver sufficiently disruptive change.