Episode 9 - Driving daily digital engagement – a global perspective on personal finance management tools

The episode this week focuses on driving daily digital engagement from conumers via personal finance management tools, the consumer data behind these and case studies from both the northern and southern hemispheres.

Our guests include Gerald Ferguson, GM – Asia Pacific at RFi Group, David Judic, head of customer innovation at CYBG and Bosco Tan, Founder & COO at Pocketbook.

Chloe James our Group Media Director sat down with Gerald Ferguson to unravel current usage globally, the demographic and geographic breakdown of this usage and what features consumers want most when using PFM tools.

Sarah Hollinshead, our Group Head of Content caught up with David Judic to discuss the unique play from CYBG in launching a challenger digital bank proposition known as B, how the ecosystem has evolved from when they launched 2 years ago and how they have used customer feedback to continue to develop their offering

Chloe James our Group Media Director spoke with Bosco Tan to find out the catalyst behind creating Pocketbook, the changes in consumer behaviour from users of pocketbook and their partnership and expansion plans for the future.

The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking.

www.globaldigitalbanker.com