This episode focuses on the profitability to banks for payments within messaging apps, overcoming barriers to digital usage and how companies can encourage new habits for consumers to drive digital engagement.
Our guests include Marieke Flament, Chief Marketing Officer at Circle, Dr Matthew Macdougall, President, Australia China Daigou Association and Charles Green, CEO at RFi Group
Marieke Flament discusses how they are leveraging new technologies to change payments transactions, their approach to altering the perception of money from a user perspective and how Circle are creating new behaviours for consumers to move beyond traditional payments solutions.
Dr. Matthew McDougall explains how to build consumer trust for payments within messaging apps, shares case studies from Asia and the changing perceptions of money from a user perspective.
Charles Green, CEO at RFi Group shares his insights on the future of digital payments, the challenges and barriers to future uptake and how digital payment customers are going to be the key to driving bank profitability in the future.
The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking.
www.globaldigitalbanker.com
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