Business:Management & Marketing
Mid-Year Marketing Performance Review – Identify the top performing revenue channels and make adjustments for a strong finish for the second half of 2018!
In this episode we're talking about a mid-year review. As Sam says, "It all starts with the plan. So whether you're planning for next year or whether you're looking at what's going on in real time, measuring performance in real time or if you're doing that kinda half year look back, to me, it all starts with the plan. That's your roadmap. You set out your intentions. You set out where do we wanna spend time and money. What do we expect to get out of our time and money? And now you get that chance to compare results and hopefully adjust and improve.
Brian asks Sam several great questions! Listen in to hear Sam's replies!
More from Sam:
I am an analytically driven marketing professional who has experience as a marketing leader, industry analyst, and customer success manager at a marketing technology company. My special talent is the ability to focus on details or specifics to execute, but also step back and distill this information at a higher, more strategic level.
I am a student of marketing and will never stop learning about and discussing marketing. Some of my favorite topics are: Marketing technology, marketing benchmarks, change management within marketing, and building high performing teams. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools!
Outside of work I love skiing, basketball, and cooking. Additionally, I am a barbecue and craft beer aficionado.
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