Why Hyper-Local Print Works - Jolene Goodman and Jay Mathes
They say, "print is dead" we don't think that is the case especially when the print is localized to the point that it becomes important to the audience it serves. Think specialty magazines and in this case the family of Iowa Living Magazines. Super hyper-local in 21 Iowa communities that studies find really work for the community and the advertisers. Here we visit with Jolene Goodman and Jay Mathes about the results and why you should know something about the Iowa Living Magazines.
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