ITT 147: How to Grow (and Monetize) Your Facebook Fan Page with Kim Walsh Phillips

Kim Walsh Phillips is the CEO of Elite Digital Group, a direct-response social media agency. Kim has helped her clients bring in more than a billion dollars through direct-response marketing. She is author of “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” with Dan Kennedy. I met Kim at an event we both attended last year. At that time, she shared a way to rapidly grow your Facebook Page to more than 10,000+ 'likes.' Normally, I'd ignore this advice because I'm not a big proponent of social media (I think it's fleeting and doesn't produce ROI near what you can get with email marketing or content marketing, but I digress). However, Kim showed me how she then turns these new fans into customers. And she backed it up with numbers. That piqued my interest, and I decided to dig deeper. What I found was that Kim has a system for building an audience on Facebook and then generating sales from that audience. So while this is a more 'tactical' broadcast than is typical, I wanted to share it because I figured some of my readers and listeners could find value in this process.

In this broadcast, Kim Walsh Phillips and I talk about:

• Kim's step by step process to grow your Facebook audience
• How to get Facebook likes for pennies
• How to turn your Facebook Page 'likes' into customers and clients
• When and why you should use this strategy (and when you shouldn't)
• Big changes happening to FB and how to take advantage of this tactic today
• Why Facebook is not dead (Kim will explain why)
• One thing you're probably doing right now that is killing your organic reach on Facebook (and a very simple solution that doesn't require you to pay for exposure)
• A simple way to find topics to talk about Why you need to use the 'open loop' framework

And much more.

Useful Resources from my Conversation with Kim:

• Sumorank.com - how to find what content is being shared
• Answerthepublic.com - how to discover questions people are asking in your industry

How to connect with Kim Walsh Phillips online:

• www.elitedigitalgroup.com/kim-walsh-phillips
• Kim's Facebook Page
• @kwalshphillips

Kim Walsh Phillips On Social Media content sharing: “Create and share content that turns you into a publisher, or entertainer, or a clearing house of content versus just someone whose reposting promotional crap that no one wants to see ”  - Kim Walsh Phillips Get the Latest Broadcasts of In The Trenches

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