Oliver Brett - Screaming Frog spoke at Search Leeds 2018 conference with a presentation titled Why SEO wizards need user testing hobbits. Oliver is an SEO working at ScreamingFrog, a company that is first an SEO agency and they sell the tool Screaming Frog, probably the best SEO tool.
Here are the links to the things we talked about:
Lord of the SERPS Twitter account
User testing tools that Oliver mentioned:
https://www.whatusersdo.com/
https://www.usertesting.com
Here is the presentation:
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