Episode 31 - Driving your mobile strategy - what success looks like to consumers
This week’s episode focuses on mobile banking strategy and what success looks like to consumers. Cyrielle Chiron, Managing Director for North & Latin America at RFi Group explains the drivers behind mobile banking satisfaction, the most commonly performed tasks for mobile banking, key consumer frustrations and how to overcome them to drive engagement and usage.
The Global Digital Banker is an insight-backed podcast series focused on key trends, market insights, thought leadership and best practice within the fast growing and dynamic world of digital banking.
www.globaldigitalbanker.com
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